To begin, we want you to research your course idea in two ways:

  1. Data
  2. Competition.

The data will tell you what your audience is interested in and the competition will show you where you can differentiate.

But, time-box yourself.

You can easily “overdo” research and fall into analysis paralysis, so you give yourself a constraint and then move on when you hit the limit. 2 hours is plenty of time to find a few good ideas to work with.

Let’s start with your analytics.

Mine Your Analytics

Research The Competition: Find What Doesn’t Exist Yet

Research The Competition: Especially for Beginners

Catalog Your Research