Your offer is what will attract your potential students and convince them to enroll in your course.

A solid offer clearly communicates the value of your course and addresses the specific needs and desires of your target audience that you identified in the previous step.

To build your offer, you'll need to create a package that combines your course content with additional value propositions.

Here are the key components:

1. Target Audience
2. Problems Addressed
3. Key Benefits
4. Features
5. Bonuses
6. Pricing & Upsells
7. The Offer Script

Now, you might be wondering, “Why are we creating an offer when we haven’t created the course yet?”

The reason is you want to slow down again for just a minute to clarify exactly what you are going to promise to your students. If you don’t know what you’re planning to to give them, you’ll be all over the place when you start to write the course (and so will AI).

Building out the offer stack will help you get clarity.

But, to get a first pass, we are going to use AI to structure the offer and help you get some ideas. Head over to the course prompt library and copy the “Develop Your Offer” prompt into an LLM.

Replace <INPUT> with your course idea from the last lesson.

After you’ve run the prompt, review the offer for a few things:

• Focus on the transformation your course provides, not just the features.
• Make refinements to who the course is for and who it's not for.
• Read over the offer script and compare it to others in the market.