Before investing time and resources into fully developing your course, you’re going to validate your idea.

And the way you are going to do it is with a 5-day pre-launch email campaign.

First, let's set up your email system:

If you don’t have a marketing platform, we recommend using Kit for your email campaign. It's free to start and user-friendly, making it perfect for this validation process. Here's how to get set up:

1. Sign up for a free ConvertKit account at convertkit.com.
2. Once logged in, create a new sequence for your 5-day email campaign.
3. Set up a simple form or landing page to collect email addresses if you don't already have a list.

For a comprehensive guide on setting up Kit, check out their official "Getting Started" guide. This resource will walk you through everything from creating your account to sending your first email.

If you're new to email marketing, don't worry. ConvertKit's interface is intuitive, and their support team is excellent if you need help.

Now, let's dive into the validation process.

Sending this series of emails will help you:

1. Gauge interest in your course topic
2. Provide early value to your audience
3. Address common objections
4. Prime your audience for the course launch
5. Get feedback before you invest your time in building out entire course.

Here’s what you need to do:

For those with an email list, segment it based on relevance to your course topic. If you're using social media, create a list of followers or connections who align with your target audience.

Day 1: Draft your email sequence using the provided templates using AI.

You'll be sending six emails: