The next step in the process is write your landing page, but begore we dive into that, we’re going to create a Copy Primer.

A Copy Primer is a structured document that outlines various angles, hooks, and messaging strategies tailored to your specific course and target audience. It's like a Swiss Army knife for your marketing efforts, providing you with multiple ways to present your course and connect with potential students in your landing page, emails, and other marketing materials.

Here's how to create your Copy Primer:

1. Gather Your Course Basics

Prepare the following information:

• Course Name
• Solution Type (e.g., online course, workshop series, coaching program)
• Target Audience Description
• Main Problem Your Course Solves
• Your Unique Approach or Methodology

2. Use AI to Generate Your Copy Primer

We've prepared an AI prompt to help you create a comprehensive Copy Primer.

Here's how to use it:

a) Copy the Prime Your Copy prompt provided in the prompt library.

b) Paste it into your preferred AI writing tool (like ChatGPT or Claude).

c) Fill in the <INPUT> section with your course details.

d) Generate the content and save the output in your course workbook.

3. Review And Refine

Once you have the AI-generated Copy Primer:

• Read through each section carefully.
• Highlight phrases or angles that resonate strongly with your course and audience.
• Add any additional ideas or angles that come to mind.
• Remove or modify any sections that don't align with your course or brand voice.

4. Set Up Your AI Workspace

Now that you have your Copy Primer, let's set up a dedicated AI workspace for the rest of your course creation journey. This will streamline your process and keep all your course-related content in one place.

Here's what to do:

1. Create a New Project in Claude
   • Look for the "New Project" or "+" button in the Claude interface.
   • Name your project something like "My Course Creation".
2. Upload Your Key Documents:
   • Add your Copy Primer to the project.
   • Upload your working course outline.
   • Include your initial course idea and any other relevant notes.
3. Use This Project Going Forward
   • For all future steps in course creation, use this Claude project.
   • This ensures that Claude has context from your previous work, making suggestions more relevant and tailored to your course.

Alternative: Custom GPT in ChatGPT

If you prefer using ChatGPT, you can create a custom GPT with similar functionality:

• Go to the GPT Builder in ChatGPT.
• Create a new GPT focused on course creation.